Make sure your logo stands out from the crowd. It won’t be long before you, or your client, see it being used elsewhere.
STOCK ICONS THAT ARE USABLE FOR LOGOS DOWNLOAD
True, it is an easy option to download and use what’s been done, but bear in mind that these same stock icons are available to thousands of designers. Stock IconsĪvoid using stock icons in your logo design work. Try the logo when it’s still a concept on a variety of applications to see how it will look in different settings. For example, if you design a logo for a fashion brand, which will be printed on fabrics, try not to use thin lines or fonts. Where would your logo be seen? A shopfront, website, billboard? Think about the intended application of your final logo and see if it works. It will help you to form a ‘first look’ opinion and you will find it easier to both discount ideas but evaluate the styling and see what needs to be changed. If you find this hard to do, try coming back to your initial designs several hours or days later if possible. Try if you can to think about what your first thoughts would be if someone else presents this logo to you. Of course, it’s important that you like the design, but keep in mind that your logo design should be something that your audience (clients) would like. Who is the audience? Just because you like a particular font or style is not enough reason to use it. So, if you really want to add more colors, you can explore the shades of the colors chosen. For example, Google has 4 colors on the logo and the Google Drive icon has even more. Try using up to 3 colors, but it really depends on your brand. Remember your logo design itself needs to be strong enough to stand out, and colors help to show its personality. ColorsĬolors are great but the wrong combination or too much color on a logo is not what you’re looking for. Stay away from using fancy fonts in capitals as this is often hard to read. One for the logo and another or different weight of the same font for the strapline. Unless you are a seasoned typographer, try sticking to perhaps just 2 fonts. Photoshop will allow you to combine as many fonts as you like, but this doesn’t mean you necessarily should! No, there are no strict rules or limitations. Logos are normally required to have a black and white version, and you also want to consider how the final logo will look when both the color and black and white versions are photocopied. First, ask yourself a question, does your logo look good in black and white? Try turning the elements of your logo to just black and white or black and tints of black and check that your concept is still clear and conveys your idea clearly. Most people spend a lot of time deciding what colors to use in their logos. For this purpose, make sure that your logo is still clear at 160 x 60 pixels at 72dpi (or similar proportions dependent on the shape). Many websites include sponsor logos or even their own logos in their footers and that might probably be the smallest / lowest quality a logo needs to be. For example, if your logo is complicated when it’s used on a small scale, the font might not be readable or the design might not be clear. Make sure the concept (logo) you are creating can still be viewed and understood at a small size. Logos still need to work well even when they are tiny.
Remember that your finished logo needs to be scalable and avoid using raster images unless you know you can achieve the same look by creating a vector version at a later stage. The downside of using Photoshop for logos is that you can creep in raster images and effects into your logo work. For example, your logo can be smaller on a business card, website, but if you need to print a large logo for outdoor ads, then be careful about the resolution. It’s always a good idea to create a vector logo rather than a raster one because you’ll be using the logo in different sizes. If you are much more experienced in Photoshop than Illustrator just like me, try using Photoshop for the concept work and then finalize your logo in Adobe Illustrator. Illustrator is known as the best program for creating professional, print-ready, scalable logos. Photoshop is, as its primary use an image manipulation tool, but it comes with so many extra tools that you can use for many different areas, but this doesn’t mean that you should use it just because you can.
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